UC ANR Urban Ag workshop: “Marketing & Business Management for Urban Farms”

UC ANR Urban Ag workshop: “Marketing & Business Management for Urban Farms”

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Are you an urban farmer evaluating potential marketing venues and methods? A gardener who is thinking of selling some of your produce?
A non-profit organization involved in producing food for your community?

This special one-day workshop on Friday, March 16, 2018 from 9 am to 4 pm, will help position you for success.

Participants will:
• Begin planning a marketing strategy that meets your mission, vision and economic goals.
• Learn the benefits and challenges of a variety of direct marketing  channels, including farm stands, farmers’ market sales, selling to  restaurants, CSAs and others.
• Explore some basic elements of bookkeeping, cash flow and planning for profitability.
• Learn about important labor and employment laws for urban farmers
• Meet and learn from experienced local urban farmers about their sales  and marketing plans and methods, and from a local farmers’ market  manager about what it takes to sell successfully at a farmers’ market.
• Tour a local urban farm.

The cost is $20, which includes a resource packet, refreshments, and lunch. Pre-registration is required.

Register now at http://ucanr.edu/sacurbanag2018

This is the first in a series of four Sacramento/Davis region workshops  that will be held on 3/16, 4/6, 4/14, and 5/4, covering additional  urban agriculture topics. The workshops are offered by UC Agriculture  and natural Resources and UC Cooperative Extension in partnership with  the Sacramento Food Policy Council.

Learn more: http://ucanr.edu/sites/UrbanAg/

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